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TAG: case study

One company puts a new spin on safety training

May 22, 2017By
Photo: LandCare

LandCare’s Spring Safety & Equipment Rodeos kick off the season well. There are many ways to train your team—some more impactful than others. For LandCare, a Frederick, Md.-based national landscaping firm with 50 branches across 20 states, holding a Spring Safety & Equipment Rodeo at the start of the season has been an effective way to train employees on topics... read more

Diversifying with demo work

May 10, 2017By
Photo: J. Barker Landscaping Co.

One landscape company found new work amid the foreclosure crisis. In 2008, the economic downturn left many landscape business owners wondering if they would survive. As businesses and homeowners cut back on expenses, landscaping services often got the axe. Many companies were looking for ways to diversify. Around this time, J. Barker Landscaping Co. in Bedford, Ohio, found itself in... read more

Using co-ops to find potential future hires

February 1, 2017By
Photo: SNOW & SONS TREE & LANDSCAPING

Participating in co-op programs helps one company get ahead of the workforce. Cooperative education programs—also known as co-ops—can be a great way for students to gain real-life working experience while also receiving their education. And for landscape business owners, who often cite “finding employees” as one of their biggest challenges, a co-op can be a great way to boost your... read more

Making the most of direct mail campaigns

December 9, 2016By
The owner of DC Freeman got the jobs he wanted by targeting high-end clients with a new marketing piece.

How one business owner landed larger, higher profile jobs with direct mail. After 30 years of serving the same client demographic—upper-middle-class residential—Dave Freeman, owner of DC Freeman, based in Millburn, N.J., says he felt “stuck” in a certain niche. With referrals being what he calls his “bread and butter,” Freeman was challenged to find a way to climb into a... read more

Focusing on client retention

October 17, 2016By
Photo: Boreal Property Management

How a Wyoming company builds a community among second-home clients. Experts say attracting a new customer costs a company five times more than retaining an existing one. With this in mind, the owners of Boreal Property Management, a full-service property care company in Jackson, Wyo., have put an emphasis on client retention. By hosting an annual neighborhood cocktail party, the... read more

Team effort: How one company involves employees in charitable acts

September 15, 2016By
Photo: Landscapes USA

How one landscape company involves employees in its charitable donations. Dennis Dautel wanted to get employees involved in his company’s ongoing charity efforts. So five years ago, the CEO of Landscapes USA, headquartered in Austin, Texas, launched the Giving Back Program, which lets employees choose the recipient of a weekly company donation. “This is really the employees’ program, and I... read more