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TAG: CHeryl Steelberg

A look through the marketing glass

January 14, 2014By

Having trouble talking with your marketing team? We may know why. The first question can make or break the interview.  “What is it we’re selling?” broke the ice. “Why, it’s beautiful spaces, healthy living and artful gardens,” said the new-to-the-industry candidate experienced in marketing but whose wilted houseplants clearly meant landscaping was a risky career move. “No,” said the marketing... read more