TAG: Chris Heiler

Photo slideshow: Lighting Summit 2014

January 29, 2014By

The 2014 Lighting Summit was held Jan. 22-23 in Omaha, Neb. Hosted by McKay Landscape Lighting, the inaugural event drew eight attendees from across the U.S. for the opportunity to network and receive tips on how to grow their businesses. read more

Green Industry marketing agency adds staff

January 24, 2014By

Landscape Leadership, and inbound marketing agency for Green Industry clients, named Paige Worthy its full-time client services director. Founder and President Chris Heiler made the announcement in a blog post on the company’s website. Worthy has served previously as the managing editor of Scranton Gillette Communications’ Lawn & Garden Retailer, GPN and Big Grower magazines, in addition to experience as a social media strategist with... read more

How to understand SEO

October 23, 2012By

Search engine optimization (SEO) seems like such a dirty term, yet it has a tantalizing, almost magical, aura about it. SEO doesn’t require a degree in rocket science, but it requires a basic understanding of how search engines work and a healthy dose of common sense. SEO isn’t easy. An ongoing effort is required to rank consistently in the search... read more

October 2012 Web Extra: Understanding SEO ranking factors

September 27, 2012By

Here’s a handy tool for grasping the complexities of search engine optimization (SEO) ranking factors, referred to in Chris Heiler’s October Business Planner article, “How to understand SEO.” Source read more

Social media cheat sheet

July 5, 2012By

Social media adoption among Green Industry businesses has vastly improved over the past few years, but it’s likely many companies are participating in just one or two sites and haven’t quite figured out the rest yet. To help you decipher all of the different platforms and whether or not you should be using them, Chris Heiler, social media guru and... read more

Is social media all about timing?

February 1, 2012By

Provided you’ve been paying attention for the past couple of years, you know the marketing landscape has changed pretty drastically — and continues to change by the day. If you haven’t been paying attention, prepare to have the rug pulled out from under you very, very soon. Social media has turned the focus of marketing away from the hard sell,... read more