TAG: communication strategy

How do I enrich my branding repository?

October 11, 2013By

One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with a communications strategy suitable to a company’s business model. Only after distinguishing a business’s culture, clientele and services, can a company develop a fitting communications strategy—and one including messaging, content and platforms (traditional or digital).... read more