Communication Coach: Local SEO trends that are sure to last
Jeff Korhan shares how Google Business Profiles and solid content can help your business gain more traction for your website. read more
Communication Coach: How to use content to grow your business
In the first decade of my career, I worked in several corporate sales and marketing roles. It was a great experience, enjoying the many perks and learning about business, just not small business. Leaving that world and its many support systems to launch a landscaping company was scary. I had thousands of questions, including how to get noticed in communities... read more
Communication Coach: How to make content marketing a business practice for your landscape firm
If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more
Recap: McKay Lighting Summit focuses on marketing
Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more
Kemerling to discuss content marketing at The Lighting Summit
Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more
What I’m Reading Wednesday: Secret sauce, safety and being remarkable
I was on the road this week and I used my airport time to catch up on my RSS feeds and even dive into an actual hard-bound book, which I share with you below. “5 Reasons You Need to Give Away the Recipe for Your Secret Sauce” Convince & Convert Not long ago a lawn care professional told me about... read more
