If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more
Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more
Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more
I was on the road this week and I used my airport time to catch up on my RSS feeds and even dive into an actual hard-bound book, which I share with you below. “5 Reasons You Need to Give Away the Recipe for Your Secret Sauce” Convince & Convert Not long ago a lawn care professional told me about... read more
Welcome to the Business Planner 2014 edition of Landscape Management. I sat down to write an editor’s note about the importance of the three areas we focus on in this issue: leading, running and growing your business. But I can’t get the last one, grow—which focuses on sales and marketing—off my mind because I’m fresh out of attending the Content... read more
