TAG: content marketing

Communication Coach: How to make content marketing a business practice for your landscape firm

September 12, 2018By

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more

Recap: McKay Lighting Summit focuses on marketing

February 1, 2017By

Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more

Kemerling to discuss content marketing at The Lighting Summit

December 23, 2015By

Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more

What I’m Reading Wednesday: Secret sauce, safety and being remarkable

December 4, 2013By

I was on the road this week and I used my airport time to catch up on my RSS feeds and even dive into an actual hard-bound book, which I share with you below. “5 Reasons You Need to Give Away the Recipe for Your Secret Sauce” Convince & Convert Not long ago a lawn care professional told me about... read more

What I’m Reading Wednesday: Morale, content marketing and trees

October 16, 2013By

If you’re anything like me you’re fed up with news about the federal government shutdown and a potential U.S. default. Here are some noteworthy links to read while you avoid scanning the depressing updates from Washington. “5 Ways You Can Start Improving Employee Morale Today” NFIB We all know that money talks, but it’s nice to be reminded employees appreciate... read more

Help vs. hype

October 14, 2013By

Welcome to the Business Planner 2014 edition of Landscape Management. I sat down to write an editor’s note about the importance of the three areas we focus on in this issue: leading, running and growing your business. But I can’t get the last one, grow—which focuses on sales and marketing—off my mind because I’m fresh out of attending the Content... read more