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TAG: content marketing

Communication Coach: Newsletters are becoming the marketing gold standard

May 3, 2022By
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Jeff Korhan explains how adding a newsletter to your marketing strategy can help build trust with your audience among other benefits. read more

Communication Coach: Local SEO trends that are sure to last

October 5, 2021By
(Photo: Olivier Le Moal / iStock / Getty Images Plus)

Jeff Korhan shares how Google Business Profiles and solid content can help your business gain more traction for your website. read more

Communication Coach: How to use content to grow your business

June 1, 2021By
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In the first decade of my career, I worked in several corporate sales and marketing roles. It was a great experience, enjoying the many perks and learning about business, just not small business. Leaving that world and its many support systems to launch a landscaping company was scary. I had thousands of questions, including how to get noticed in communities... read more

Communication Coach: How to make content marketing a business practice for your landscape firm

September 12, 2018By

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more

Recap: McKay Lighting Summit focuses on marketing

February 1, 2017By

Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more

Kemerling to discuss content marketing at The Lighting Summit

December 23, 2015By

Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more