Communication Coach: Tips to audit your 2022 marketing
Jeff Korhan says that when you focus and improve on gaps in your customer experience, you can boost your leads and referrals. read more
Isuzu joins forces with Decisiv
Isuzu Commercial Truck of America is teaming with Decisiv, a Service Relationship Management (SRM) software provider to improve customer experience. read more
Communication Coach: How Zappos got the customer experience right
Zappos reimagined the customer experience by building a culture of people who are passionately committed to delivering wow through service. The recent and unexpected passing of Tony Hsieh, the former CEO and first investor in Zappos, reminded me of the early days of social media and how it influenced that transformation. When I joined Twitter in 2008 there were fewer... read more
Communication Coach: Take the meaningful marketing risk
According to a recent Ad Age magazine article, people are now more interested in gardening, exercise and home entertainment because these activities give our lives purpose and meaning. The study revealed most of the hottest brands benefited from technology. Zoom and Microsoft prospered because home-based technology replaced what remained idle back at the office. Other big winners were Clorox, home... read more
Communication Coach: The question that perfected my customer growth
Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should embark on a journey with a business that’s new to them. The next and usually unspoken question they have is whether that growth is good or junk. Good business... read more
Communication Coach: 3 pillars of customer relationships
The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of technology. Those of us who were early adopters got some easy wins with it. No more. Now technology is a must-have just to stay competitive and squeeze more profit out of every sales dollar. So... read more
