Communication Coach: Tips to audit your 2022 marketing
Jeff Korhan says that when you focus and improve on gaps in your customer experience, you can boost your leads and referrals. read more
Communication Coach: Get reacquainted with customers to drive 2021 growth
LM columnist Jeff Korhan explains how landscape companies can get reacquainted with their customers to help drive growth in 2021. read more
Communication Coach: Lead change to steady customer confidence
You’ve been here before. Customers are wondering about their relationship with your company. Everything is back on the table. You have to acknowledge the current conditions. Then take bold steps to change the narrative. These are historic times. Communication nowadays can be tricky. Your message may not be received as you had expected. For this reason, my suggestion is... read more
Communication Coach: The question that perfected my customer growth
Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should embark on a journey with a business that’s new to them. The next and usually unspoken question they have is whether that growth is good or junk. Good business... read more
