Marketing Mojo: How to get paid for work clients expect for free
Change orders can be challenging but Jeff Korhan says they also offer the opportunity to strengthen customer relationships and can be profitable upsells. read more
Grow with Grunder: How to keep your clients coming back for more
Marty Grunder, CEO of The Grow Group and Grunder Landscaping Co., explains the importance of reoccurring revenue to the success of your business. read more
Grow with Grunder: The benefits of setting expectations with your team and clients
Marty Grunder explains why it's important to clarify the expectations placed on your team and clients in order to have a successful year. read more
John Bell, Free Spray Lawn Care, on how his customers have changed
John Bell, president of Free Spray Lawn Care in Mansfield, Ohio, describes how "less is more" when it comes to his customers of today versus 20 years ago. read more
Communication Coach: How to create an engaging client newsletter
A few years ago my company, Landscape Digital Institute, and Landscape Management surveyed the industry on its use of digital marketing. Hundreds of responding companies reported plans to do more with it. Surprisingly, email marketing was named among the least favored marketing channels. What’s puzzling about this is that email marketing is 400 percent more effective than social media marketing,... read more
Communication Coach: The question that perfected my customer growth
Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should embark on a journey with a business that’s new to them. The next and usually unspoken question they have is whether that growth is good or junk. Good business... read more
