A few years ago my company, Landscape Digital Institute, and Landscape Management surveyed the industry on its use of digital marketing. Hundreds of responding companies reported plans to do more with it. Surprisingly, email marketing was named among the least favored marketing channels. What’s puzzling about this is that email marketing is 400 percent more effective than social media marketing,... read more
Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should embark on a journey with a business that’s new to them. The next and usually unspoken question they have is whether that growth is good or junk. Good business... read more
The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of technology. Those of us who were early adopters got some easy wins with it. No more. Now technology is a must-have just to stay competitive and squeeze more profit out of every sales dollar. So... read more
Sarah was one of the best account managers I ever worked with. She kept in touch with me throughout the year, making sure my needs were met by asking intelligent questions about my business, listening to me, recommending solutions that fit my budget and helping my company achieve its goals. Over time, she became a valued partner. In addition, we... read more
Sometimes things go wrong. Even with best practices in place, mishaps will occur, and sometimes these mishaps involve the customer. When they do, you have an opportunity to show your customers how much you care about them, whether it’s a little or a lot. Damage control situations have the potential to foster even deeper customer relationships. They also have the... read more
I remember a conversation I had with a friend who worked as a project manager for a large commercial real estate development company. The name of a particular landscape company came up and my friend became apoplectic: “Oh! Those guys suck! I just had them on one of my projects. Hate ‘em! They were a pain in the ass every... read more
