TAG: customer reviews

Communication Coach: 7 must have marketing trust signals

January 3, 2019By

If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals. Trust signals are marketing assets that move buyers to action. They include customer reviews, case studies, and other marketing that validates assumptions. Fifty seven percent of all buying decisions happen before buyers contact a business. This is why... read more

Maximize customer reviews to grow your landscaping business

February 18, 2012By

By: Lee Gientke For or most landscapers, the Internet is game-changing. It used to be, and in many cases, still is that landscapers lived and died based upon face-to-face estimates and referrals from existing clients. Given the increasing prevalence of the Internet in peoples’ lives, whether on their desktop computers or on their phones, even the smallest shops can now compete... read more