TAG: customer service

Five-star service: An overlooked differentiator

October 22, 2019By

In this go-go economy, many business owners today struggle to provide excellent customer service. Their service is inconsistent and reactionary, and it will ultimately harm their business. The root of the problem is the false belief that excellent service is a luxury they can sacrifice: choosing short-term profit over sustainable growth. The next recession will remind everyone of the enormity... read more

Use software to connect with more customers

September 18, 2019By
STAY ON TRACK Using software can help landscapers be more professional and effective with clients. Photo: Jobber

Find out how software can help you connect your landscape business with more customers and give them a better experience. read more

Compete by delivering superior service consistently

May 28, 2019By
Five stars (Photo: iStock.com/D3Damon)

How do I compete with these guys? This is a common question I hear from our clients. The concern behind the question is real. It’s mostly expressed in terms of competing with contractors who may lowball their prices or when going head-to-head in bids with regional or national companies. The simple answer is deliver a superior service experience consistently. It... read more

Guest post: Stop aiming so low; go after the big fish

June 20, 2017By

Why is it that so many business owners and sales professionals put forth focus and effort toward obtaining the business of small, low-margin clientele, while completely ignoring the high-dollar “big-fish” opportunities? Much could be said on this topic (and rightfully so) from a philosophical perspective. Shoot for the stars. Be all that you can be. Dream big. You know the... read more

Emerald Lawns strives to do lawn care ‘the right way’

February 1, 2016By
photo: Emerald Lawns

An Austin, Texas-area firm grows by putting the customer first—and marketing, marketing, marketing. In 2006, Luke Hawthorne was fed up with the corporate lawn care scene. He’d entered the industry in 1993, grateful for a $10-an-hour gig. After a few months as a technician at a local company, he joined TruGreen. For the next decade, he served as technician, salesman... read more