TruGreen launched a new lawn care branding campaign focused on raising awareness about the company’s services with existing and potential customers. The company says the goal of the new campaign is to show how TruGreen’s science-based expertise and local experience help customers achieve a lawn that makes them proud. The campaign highlights the tagline: “When you see a great lawn, it’s... read more
When I talk to people about buyer personas, they dismiss them as being equivalent to ideal customer profiles. This is a problem because there is an important distinction. One of them describes the horse that steps up to the water trough. The other tells you whether or not he or she is likely to take a drink. Here are my... read more
Dentco is the industry leader in exterior services management. Our national network of landscaping professionals is growing and we want you to be a part of it. We have over 35 years of success with a 99 percent customer retention rate, and our average contractor partnership is over six years. Call us today to find out how you can be... read more
Attend enough conferences about the landscape industry (or write enough stories about it) and you begin to hear many pieces of business wisdom repeated over and over. Much of it’s good and galvanizing when you hear it the first time. Some of it, though, starts to sound trite when you hear it repeatedly. That said, there’s one idea I’ve heard... read more
Keep your construction business running profitably by keeping your customers happy. Do this by completing jobs on time and communicating with customers every step of the way. By offering outstanding customer service, you’ll stay far ahead of the competition and boost your bottom line. Find out how Networkfleet’s powerful tools can work for your company: • Get to jobsites quicker... read more
Why this lighting company focuses on three key marketing segments. Jerry McKay loves marketing. The owner of McKay Landscape Lighting in Omaha, Neb., has a lot of ideas, but chasing too many of them doesn’t always get the best results. A few years ago McKay determined his best bet was to focus marketing and branding efforts on three areas: strategic... read more
