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TAG: David Marciniak

Tracking time vs. measuring value

December 3, 2013By

Design/build pros weigh in on the art of charging design fees. There’s a tale about Pablo Picasso that begins with the artist sitting in a cafe, sketching a woman in his view. The picture took all but five minutes to craft, but he alleged to the woman it would cost her $2,000 to own. While not charging for the minutes to... read more