TAG: direct mail

Making the most of direct mail campaigns

December 9, 2016By
The owner of DC Freeman got the jobs he wanted by targeting high-end clients with a new marketing piece.

How one business owner landed larger, higher profile jobs with direct mail. After 30 years of serving the same client demographic—upper-middle-class residential—Dave Freeman, owner of DC Freeman, based in Millburn, N.J., says he felt “stuck” in a certain niche. With referrals being what he calls his “bread and butter,” Freeman was challenged to find a way to climb into a... read more

Direct mail’s secret sauce

November 1, 2014By

Many landscape professionals have a certain attitude about good old-fashioned direct mail marketing: “I tried it once before and it didn’t work.” The keyword here is once. Do-it-yourself business owners tend to look at marketing as a one-shot exercise. Send out 5,000 direct mail pieces one time, and get 500 new clients, right? Well, I wish it were that easy,... read more

Direct mail content and design tips

September 17, 2014By

The landscaping industry now is on track to hit its largest volume ever, roughly $70 billion, after years of demand being affected by the recession and harsh winter weather, according to IBISWorld. The report also has a favorable outlook through 2019, and expects the construction sector to experience a rapid recovery over the next five years. It’s important to remember... read more

3 keys for a successful direct mail campaign

February 11, 2014By

My direct mail postcard company has worked with nearly 900 landscaping businesses nationwide. Every time we run a new campaign, we follow up to see what kind of results the campaign achieved. We’re sitting on a goldmine of tried-and-true marketing principles for landscape professionals, and I’m happy to share it with you here. Meet “The Big Three” of direct mail... read more