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TAG: discounts

How to tailor offerings for home-service review site customers

February 9, 2017By

In our February cover story, which takes a look at home-service review sites from the contractor’s perspective, Shaun Kanary suggests contractors should tailor their offerings on these sites to the type of customers who use them. “Be aware of the type of consumer that are using each site and match your product pricing,” says Kanary, who is marketing director for Weed Pro, based in... read more

2014 Irrigation Show discounted registration ends Oct. 17

October 2, 2014By

Discounted, early-bird registration for the 2014 Irrigation Show & Education Conference is available through Oct. 17. Held Nov. 17 to 21 in Phoenix, the 2014 Irrigation Show brings back a heavy emphasis on education this year. Education sessions Attendees can earn continuing education units toward Irrigation Association (IA) certifications for each education session they attend. There are 25 half-, full- and... read more

Money Talks: A Plus Lawn and Landscape unveils unique marketing ploy

November 7, 2013By

In April, residents of select central Kentucky neighborhoods were surprised to find in their driveways Velcro wallets with what appeared to be large sums of money inside. Each wallet was in fact a promotion from A Plus Lawn and Landscape in Lawrenceburg, Ky., including a business card for owner John Rennels, which appeared to be a Kentucky driver’s license. It... read more