TAG: email marketing

Communication Coach: Why marketing is hard and how to fix it

April 30, 2019By
Viewing laptop (Photo: iStock.com/ZoneCreative)

Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more

Kemerling to discuss content marketing at The Lighting Summit

December 23, 2015By

Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more

High Performance: The failure of automated email marketing

August 11, 2014By

If you’ve ever had a conversation with a tree or a brick wall, you know how it feels to interact with a company that relies too heavily on automated email marketing. Ask a question, and be ignored. Click on the wrong thing, and prepare for a lifetime of “helpful hints” that may or may not be relevant. Do nothing at... read more

What I’m Reading Wednesday: Labor outlook, email marketing and optimism

January 22, 2014By

Happy hump day, LM readers! Here’s this week’s line-up of helpful articles for your reading pleasure. “Occupational Outlook Handbook: Grounds Maintenance Workers” BLS.gov A PLANET tweet tipped me off to the latest figures about landscape industry employment from the Bureau of Labor Statistics. The agency says, “Employment of grounds maintenance workers is projected to grow 13 percent from 2012 to... read more