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TAG: Emerald Lawns

Winter Storm Uri hits US

February 26, 2021By and

Landscape company leaders respond to the snowfall and subzero temperatures from Winter Storm Uri, which hit the U.S. on Feb. 15. read more

(Plant) food for thought

December 4, 2020By
Spreading fertilizer (Photo: BanksPhotos/iStock / Getty Images Plus/Getty Images)

Two lawn care operators explain how implementing different fertilizers into their programs have helped reduce turf problems. read more

Let’s talk about grubs

February 12, 2020By
Grubs in soil (Photo: Omaha Organics)

Perhaps the most frustrating aspect of dealing with grubs is that they infest thick, healthy turf stands. “Grubs eat the roots — they like thicker lawns because those are a better food source, and they live in the thatch,” says Luke Hawthorne, owner of Emerald Lawns in Round Rock, Texas. “They’re going to be looking for lawns that’re taken care... read more

Emerald Lawns strives to do lawn care ‘the right way’

February 1, 2016By
photo: Emerald Lawns

An Austin, Texas-area firm grows by putting the customer first—and marketing, marketing, marketing. In 2006, Luke Hawthorne was fed up with the corporate lawn care scene. He’d entered the industry in 1993, grateful for a $10-an-hour gig. After a few months as a technician at a local company, he joined TruGreen. For the next decade, he served as technician, salesman... read more