TAG: Emily Schappacher

A team effort: Billion Gallon Project

August 4, 2014By

Through the Billion Gallon Project, groups are working together to save water in Idaho with smart irrigation systems. John Balint is by no means a “tree hugger.” He wouldn’t describe himself as a hippie either. But the owner of Mountain High Landscapes in Ketchum, Idaho, is concerned about inefficient water use and the toll it is taking on Wood River... read more

Noon Turf Care restructures compensation model

August 4, 2014By

To create happy, long-term clients, Noon Turf Care restructured its lawn tech compensation model.  Noon Turf Care’s lawn care technicians used to get paid by what Chris Noon calls the old-fashioned way: The more homes each tech treated in a day, the more money he or she made. Despite high production rates, client turnover was a problem for the $8... read more

Pennsylvania lawn care company celebrates 50 years of service

July 2, 2014By

For 36 years, Grasshopper Lawns operated out of what Michael Kravitsky IV refers to as “the dungeon.” The basement of his grandparents’ home, which was prone to flooding, was so cramped that Kravitsky’s father’s and brother’s backs actually touched while they worked at their desks. Kravitsky had to wedge in sideways just to get to his chair. But despite the... read more

Campaign to conserve water

July 2, 2014By

Smart irrigation proponents advocate for Smart Irrigation Month in 2014 and beyond. Jeremy Hunt was an early proponent of water conservation. As a student at the University of Nebraska in the early 1990s, he advised his then employer that promoting water efficiency was the only way for the irrigation industry to move forward and thrive. It’s a mindset he has... read more

Is there a growing interest in graywater systems?

June 6, 2014By
Photo: EarthCare Landscaping

The first graywater systems installed by EarthCare Landscaping in Cupertino, Calif., were complex, messy projects. A decade ago in California, graywater—the wastewater generated from a home’s washing machines, sinks, dishwashers and showers—was deemed equivalent to sewage, and the state made sustainable-minded homeowners, who saw usable water quite literally going down the drain, jump through complicated hoops to make use of... read more

Out with the old

May 5, 2014By

Thanks to a total revamp of his company’s marketing strategy, Rick Longnecker now knows his ideal clients are family-oriented homeowners in their late 30s to early 70s who have lived in their homes for at least 10 years. These clients aren’t looking for the best price but the best service and value they can get from trained professionals. Since uncovering... read more