TAG: external influences

Business Basics: Which way is the wind blowing?

July 1, 2016By

There’s an often repeated saying that “strategy should not be created in a vacuum.” That means before you decide on a course of action, it’s best to consider what’s happening around you. This concept may seem obvious, but I can assure you that very few companies in our industry employ a formal process for conducting external analyses. Some do a... read more