2015 Lawn Care Forum: Facebook marketing with custom audiences
Shaun Kanary, marketing director for Weed Pro, talks about how you can improve your Facebook marketing strategy through custom audiences. read more
Marketing/tech: Social media advertising
Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more
Toro picks 4 finalists for grant program
The Toro Co. selected four finalist organizations for its “Green Spaces Make Great Places” program that will compete for $15,000 in grant awards. Each of the organizations submitted a video explaining its proposed initiative and how the grant would help further its efforts to improve green spaces. The public has until Nov. 21 to vote on Facebook. The four finalists... read more
Facebook peer group accepting members
For landscape company owners looking to network with their peers, there’s a new outlet on an existing social media platform to do so. Adam Linnemann, president of Linnemann Lawn Care & Landscaping, founded the Lawn & Landscape Business Professionals private Facebook group in April as a peer group to help other professionals grow their businesses. “I started it to network... read more
RISE takes pro-pesticide message to the web
The message was about the message itself at the 24th annual Responsible Industry for a Sound Environment (RISE) meeting, held in Tucson, Ariz., Aug. 25. Dan Stahl, vice president of marketing at Olympic Horticultural Products (OHP) and incoming board chairman, said RISE has a culture of staying relevant, and that means adapting the way the organization spreads it message. The... read more
OPEI kicks off Look Before You Pump Facebook sweepstakes
Outdoor Power Equipment Institute (OPEI) launched a Facebook sweepstakes as part of its Look Before You Pump campaign. Running through April 6, the sweepstakes is open to legal U.S. residents, ages 16 and older. Participants watch a 30-second, public service announcement explaining the importance of putting the right fuel—E10 or less—in outdoor power equipment. After answering one question related to... read more
