As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always be your top priority. They... read more
Shaun Kanary, marketing director for Weed Pro, talks about how you can improve your Facebook marketing strategy through custom audiences. read more
Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more
The Toro Co. selected four finalist organizations for its “Green Spaces Make Great Places” program that will compete for $15,000 in grant awards. Each of the organizations submitted a video explaining its proposed initiative and how the grant would help further its efforts to improve green spaces. The public has until Nov. 21 to vote on Facebook. The four finalists... read more
For landscape company owners looking to network with their peers, there’s a new outlet on an existing social media platform to do so. Adam Linnemann, president of Linnemann Lawn Care & Landscaping, founded the Lawn & Landscape Business Professionals private Facebook group in April as a peer group to help other professionals grow their businesses. “I started it to network... read more
The message was about the message itself at the 24th annual Responsible Industry for a Sound Environment (RISE) meeting, held in Tucson, Ariz., Aug. 25. Dan Stahl, vice president of marketing at Olympic Horticultural Products (OHP) and incoming board chairman, said RISE has a culture of staying relevant, and that means adapting the way the organization spreads it message. The... read more
