TAG: FD2B Talk Radio Insight of the Night

FD2B Talk Radio Insight of the Night: Creating a logo

June 14, 2013By

When creating a logo, it’s just as important to consider who you are as a company as it is the message you’re trying to convey, says Adam Sokoloff, president of Philadelphia-based Sunrise Signs. Are you a high-end residential design/build contractor that provides a full service, turnkey operation to only the most discerning clients? Or are you the cost effective, mow-and-blow... read more

FD2B Talk Radio Insight of the Night: Judy Guido

June 6, 2013By

When thinking about becoming a “green” company, you need to do more than talk the talk. According to Green Industry consultant Judy Guido, “green” can’t just be a sales pitch you use in your marketing and advertising. “Green” has to be embedded in the fabric of your company for it to be believable and sustainable. This means having green business... read more

FD2B Talk Radio Insight of the Night: Jim McCutcheon

May 30, 2013By

As owner and CEO of HighGrove Partners, Jim McCutcheon feels his role is to provide a vision for his business, help his employees understand it and then motivate them to help achieve it.  A vision is not just a mission statement or strategic plan that’s created and discussed once a year at a holiday party, he says. It’s a living,... read more

FD2B Talk Radio Insight of the Night: Dave Maciulis

May 16, 2013By

Dave Maciulis is an upscale landscape designer and the publisher of Natural Landscapes, an outdoor design and lifestyle magazine, making him the perfect guest for a discussion on landscape trends. Although we discussed many exciting industry trends, some of which could be considered “R” rated, there were two big insights from last night’s show. The first was our discussion of... read more

FD2B Talk Radio Insight of the Night: Jon Goldman

May 2, 2013By

One of the many insights Brand Launcher’s Jon Goldman discussed was the concept of looking at your business as a boat with you as the captain. The front of your boat is sales and marketing, the back end is teams and systems and in the middle is you, steering the boat with your belief structure. As he aptly points out,... read more

FD2B Talk Radio Insight of the Night: Chris Davitt

April 25, 2013By

Although most business owners and top management personnel want to be able to spend time every day to make sure their employees are recognized and supported for their hard work, the daily grind of business makes it difficult, especially when you have 750 employees. Ruppert Landscape recognized this fact and created what President Chris Davitt calls additional “structure.” Instead of... read more