TAG: Google Ads

Get started with Google Ads, part 2

January 22, 2018By

In the past year, Google has changed the format of the ads it shows to make them look more like the organic listings that appear below them. The company has done so because searchers are 60 percent more likely to click on the organic listings rather than a paid ad. However, this percentage can be misleading, and a well-written ad... read more