Jeff Korhan shares some insight on how social media marketing and metrics and have changed and how measuring digital behavior is no longer straightforward. read more
Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable of understanding content based on its context from associated phrases and sentences. This essentially kills traditional keyword optimization. For years,... read more
In the past year, Google has changed the format of the ads it shows to make them look more like the organic listings that appear below them. The company has done so because searchers are 60 percent more likely to click on the organic listings rather than a paid ad. However, this percentage can be misleading, and a well-written ad... read more
This month’s cover story touches on mobile phones and their role in the smart home movement. It’s an interesting read from Associate Editor Sarah Pfledderer. But that’s not what this column’s about. It’s about another piece of mobile-related information pertinent to your business. But first: Do you ever stop to marvel at all the things the small rectangular device in... read more
Google’s changing the way people find your business—here’s what it means for your landscape or lawn care company and how to test your site for mobile-friendliness. Customers find businesses online in a variety of ways: Typing a domain directly into the URL bar after seeing it in an ad or on a truck or clicking through from social media links.... read more
ValleyCrest Landscape Cos. purchased Mean Green Mowers for use on Google’s main campus in Mountain View, Calif. The first set of mowers, purchased from Gardenland Power Equipment in Campbell, Calif., arrived Dec. 19. Zach Mersch, inside sales manager for Mean Green Mowers, and Richard Ogawa of Gardenland demonstrated and trained the ValleyCrest crew on how to operate the commercial, electric... read more
