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TAG: Google+

How Google is elevating conversational search

December 23, 2019By
Person with a smartphone (Photo: Ivanko_Brnjakovic/iStock Editorial / Getty Images Plus/Getty Images)

Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable of understanding content based on its context from associated phrases and sentences. This essentially kills traditional keyword optimization. For years,... read more

Get started with Google Ads, part 2

January 22, 2018By

In the past year, Google has changed the format of the ads it shows to make them look more like the organic listings that appear below them. The company has done so because searchers are 60 percent more likely to click on the organic listings rather than a paid ad. However, this percentage can be misleading, and a well-written ad... read more

Mobile-ize

May 7, 2015By

This month’s cover story touches on mobile phones and their role in the smart home movement. It’s an interesting read from Associate Editor Sarah Pfledderer. But that’s not what this column’s about. It’s about another piece of mobile-related information pertinent to your business. But first: Do you ever stop to marvel at all the things the small rectangular device in... read more

Why your website must be mobile-friendly

April 20, 2015By

Google’s changing the way people find your business—here’s what it means for your landscape or lawn care company and how to test your site for mobile-friendliness. Customers find businesses online in a variety of ways: Typing a domain directly into the URL bar after seeing it in an ad or on a truck or clicking through from social media links.... read more

ValleyCrest maintains Google campus with Mean Green Mowers

January 23, 2015By

ValleyCrest Landscape Cos. purchased Mean Green Mowers for use on Google’s main campus in Mountain View, Calif. The first set of mowers, purchased from Gardenland Power Equipment in Campbell, Calif., arrived Dec. 19. Zach Mersch, inside sales manager for Mean Green Mowers, and Richard Ogawa of Gardenland demonstrated and trained the ValleyCrest crew on how to operate the commercial, electric... read more

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