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TAG: Guido & Associates

Judith Guido shares how to make it in the green industry

October 19, 2020By

Judith Guido, chairwoman and founder of Guido and Associates, kicked off her presentation at the Illinois Landscape Contractors Association’s (ILCA) Women’s Networking Group with a photo of the fearless girl statue. This bronze statue in New York City is of a young girl defiantly standing in the face of the iconic charging bull statue on Wall Street. Using that imagery,... read more

Vermeer airs podcast hosted by Judy Guido

March 6, 2015By

Vermeer released a new, business-centric podcast for professionals in the green industry. Available at, the podcoast is hosted by Judith Guido, chairwoman and founder of Guido & Associates. Guido has worked in the green industry for more than 25 years, and her company specializes in strategy, branding, sales, marketing, research, product development and mergers and acquisitions. “Not just tree... read more

Market with a zero-based budget

October 22, 2014By

A question landscape professionals frequently ask me is, “What percentage of revenue should I allocate toward my marketing budget?” To gain their undivided attention, I quickly respond with “zero”—as in zero-based budgeting. Think of zero-based budgeting as a blank-sheet-of-paper approach to budgeting, and one that forces all those involved in the process to think strategically while analyzing and justifying every... read more

Brickman/ValleyCrest: Culture clash?

May 29, 2014By

 A look at their cultures, what defines a national company mentality and TruGreen LandCare comparisons. As the two largest landscape companies work toward merging into one, the rest of the Green Industry is a split crowd sitting on the sidelines. Some spectators are biting their nails out of nervousness, while others have pulled up a seat, waiting to pick up... read more

Guido to host Hunter/Ewing sustainability webinar May 14

May 6, 2014By

As part of a four-part series on sustainable irrigation and business opportunities, Hunter Industries and Ewing are sponsoring a webinar, titled “Building a Profitable and Green Sustainable Company,” May 14 from 11 a.m. to noon PDT. Hosted by Judith Guido of Guido & Associates, the webinar is the second installment in the series, and it qualifies for .25 Tier 3... read more

Training to show how to sell snow services

May 15, 2013By

Snow management is a mission critical service for many customers, and it comes with a price and a degree of risk. That’s why the Snowfighters Institute, will hold an enhanced sales training forum May 20-23 in Erie, Pa. The training is geared to owners, managers, and business development and marketing professionals in the snow industry, as well as sales channel... read more