TAG: IBM Watson

Trugreen taps IBM Watson for personalized lawn care ads

March 7, 2018By

To help consumers develop lawn care plans that are specific to their lawns’ needs, TruGreen is tapping IBM Watson Advertising to create interactive, personalized digital advertising. TruGreen’s Watson ad is available on The Weather Channel app, weather.com and across HGTV properties. Consumers can discover their personalized lawn plan recommendation by simply starting a conversation in TruGreen’s artificial intelligence-powered ad, using... read more