Communication Coach: Newsletters are becoming the marketing gold standard
Jeff Korhan explains how adding a newsletter to your marketing strategy can help build trust with your audience among other benefits. read more
Communication Coach: How to use landscape project photos to win awards and sell more work
Jeff Korhan shares how lanscape project photos can help boost your design/build business and showcase your team's hard work. read more
Leveraging Instagram in the landscape industry
Presentations, brochures, design books—our industry is ruled by photographs. Whether it’s a beautifully designed patio or a weed-free lawn—pictures allow us to make an emotional connection with our customers and sell our services. So, it’s not too surprising that I consider Instagram—a photo-centric platform—to be near the top of my list of the best social media channels for the landscape... read more
Video saved the landscape marketer
Meerkat. Periscope. Vine. Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just a few of the free tools you can use to help promote and sell your green industry services. Social media... read more
PLANET releases resources for National Lawn Care Month
In accordance with National Lawn Care Month, held in April, the Professional Landcare Network made available resources for landscape professionals to promote the celebration to clients and educate them on the benefits of a healthy lawn. It created a National Lawn Care Month web page, which includes facts, resources, an infographic, photos and a logo for use on social media... read more
