Presentations, brochures, design books—our industry is ruled by photographs. Whether it’s a beautifully designed patio or a weed-free lawn—pictures allow us to make an emotional connection with our customers and sell our services. So, it’s not too surprising that I consider Instagram—a photo-centric platform—to be near the top of my list of the best social media channels for the landscape... read more
Meerkat. Periscope. Vine. Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just a few of the free tools you can use to help promote and sell your green industry services. Social media... read more
In accordance with National Lawn Care Month, held in April, the Professional Landcare Network made available resources for landscape professionals to promote the celebration to clients and educate them on the benefits of a healthy lawn. It created a National Lawn Care Month web page, which includes facts, resources, an infographic, photos and a logo for use on social media... read more
In conjunction with the December issue of Landscape Management, the editors surveyed readers online during October and November to determine what types of mobile devices and what social media platforms landscape professionals favor. The survey garnered 198 complete responses. Here are the results: Social media: Facebook is the favorite (Numbers don’t equal 100 due to rounding.) ... read more
Social media adoption among Green Industry businesses has vastly improved over the past few years, but it’s likely many companies are participating in just one or two sites and haven’t quite figured out the rest yet. To help you decipher all of the different platforms and whether or not you should be using them, Chris Heiler, social media guru and... read more
