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TAG: Instagram

Communication Coach: Newsletters are becoming the marketing gold standard

May 3, 2022By
Photo: grinvalds/iStock/Getty Images Plus/Latvia

Jeff Korhan explains how adding a newsletter to your marketing strategy can help build trust with your audience among other benefits. read more

Communication Coach: How to use landscape project photos to win awards and sell more work

April 5, 2022By
(Photo: pixelfusion3d / iStock / Getty Images Plus / Getty Images)

Jeff Korhan shares how lanscape project photos can help boost your design/build business and showcase your team's hard work. read more

Leveraging Instagram in the landscape industry

July 22, 2016By
Photo: ©istock.com/Ellica_S

Presentations, brochures, design books—our industry is ruled by photographs. Whether it’s a beautifully designed patio or a weed-free lawn—pictures allow us to make an emotional connection with our customers and sell our services. So, it’s not too surprising that I consider Instagram—a photo-centric platform—to be near the top of my list of the best social media channels for the landscape... read more

Web Extra: 5 ideas for video marketing

July 31, 2015By

Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this into achieving business objectives? Obviously, the best way to learn what works and what doesn’t with your social audience is to download the apps and begin to experiment yourself. Trial and error is always the... read more

Video saved the landscape marketer

July 7, 2015By

Meerkat. Periscope. Vine. 
Instagram. Sounds like I’ve lost it and have started speaking in tongues, huh? But these words are not gibberish. In fact, they’re the latest craze in social media video services. More importantly, these video-based platforms are just a few of the free tools you can use to help promote and sell your green industry services. Social media... read more

PLANET releases resources for National Lawn Care Month

March 25, 2014By

In accordance with National Lawn Care Month, held in April, the Professional Landcare Network made available resources for landscape professionals to promote the celebration to clients and educate them on the benefits of a healthy lawn. It created a National Lawn Care Month web page, which includes facts, resources, an infographic, photos and a logo for use on social media... read more