TAG: Jeff Korhan

Communication Coach: 7 website elements to convert visitors into paying customers

September 26, 2018By

The only way a website can do its job is with a design and framework that predictably attracts and converts leads into revenue. Many landscape company websites profile elegant photos and captivating videos because that’s what buyers expect. In fact, for my clients, Google Analytics proves project galleries and case studies are the website pages visitors most frequent. However, what... read more

People on the Move: Neil Cleveland joins PBI-Gordon team; OPEI adds Brandon Martin; and more from Takeuchi-US, Aspire, Aquatrols and Jeff Korhan

September 26, 2018By

Neil Cleveland has joined PBI-Gordon as vice president and general manager. Cleveland will oversee all aspects of the PBI-Gordon Professional Turf & Ornamental and Home Lawn & Garden Business Unit, including product sales, marketing, operations, research and development, regulatory and technical services. He will be based out of PBI-Gordon headquarters in the Kansas City, Mo., metro area. Cleveland replaces Tom... read more

Communication Coach: How to make content marketing a business practice for your landscape firm

September 12, 2018By

If you are not familiar with content marketing, you should be. Maybe you have an inkling that it’s somehow connected with social media. That’s a good start. Content marketing is a practice, just as accounting is a practice. It’s a practice that helps businesses get results with social media. It’s also bigger than social media. Content marketing includes everything a... read more

Communication Coach: A tool for getting company culture right

July 25, 2018By

Company culture is a reliable predictor of an organization’s health. If you get company culture right many things will naturally fall into place. In fact, the right culture promises to smooth out several of our industry’s top challenges: Workplace productivity; Employee engagement; and The customer experience. Great company culture is something you know when you experience it. It’s a signature... read more

Communication Coach: Brand voice is the backbone of your marketing

June 27, 2018By

If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful quality because nowadays marketing is an increasingly human experience. People naturally communicate with human language. And now Google (and other search engines) are using AI to communicate that way, too.... read more

Communication Coach: Predict customer behavior like Amazon

May 30, 2018By

What customers do informs us of their desires. What they are reluctant to do offers insights into fears and obstacles that must be addressed before they will buy. Last year Amazon bought Whole Foods to extend its retail dominance into new product lines and for the brick and mortar opportunity to study buying behavior. Amazon Prime members can now get... read more