TAG: Jeff Korhan

Why marketing needs a bigger purpose

September 18, 2019By
Apple (Photo: iStock.com/AngiePhotos)

Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose. read more

Communication Coach: Signal your business power with marketing clarity

June 26, 2019By

LM contributor Jeff Korhan shares how specific and clear calls to action can make a difference in your business marketing. read more

Communication Coach: Why marketing is hard and how to fix it

April 30, 2019By
Viewing laptop (Photo: iStock.com/ZoneCreative)

Be aware of when a key marketing channel is neglected, and strategize way to fix it to develop a stronger marketing foundation for your business. read more

Communication Coach: The question that perfected my customer growth

March 26, 2019By

Is your business growing? I’m grateful a customer asked me this early in my landscaping career. It’s a question on the minds of most people trying to decide if they should embark on a journey with a business that’s new to them. The next and usually unspoken question they have is whether that growth is good or junk. Good business... read more

Communication Coach: Live by the calendar to create generous marketing

January 30, 2019By

I was doing some discovery work with a new client, our first meeting together. She said, “Marketing is difficult.” Marketing used to be easy. You could pay for an ad and recoup its cost plus a profit. This was the power of a full-color Yellow Page ad. The more you paid the more you got back in return. Marketing is... read more

Communication Coach: 7 must have marketing trust signals

January 3, 2019By

If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals. Trust signals are marketing assets that move buyers to action. They include customer reviews, case studies, and other marketing that validates assumptions. Fifty seven percent of all buying decisions happen before buyers contact a business. This is why... read more