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TAG: Jonathan Goldhill

Measure your marketing ROI

October 22, 2014By

The truth is many landscape contractors know little about marketing. Honestly, what do you know about marketing? Is yours even working? Do you know for sure? How do you know? I’m sure some of you are muttering: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” With modern analysis, that variance has... read more

How do I market to produce a rainfall of leads?

October 11, 2013By

To produce a rainfall of leads in the landscaping business, reengineer your mindset about marketing first; otherwise, you’ll never consistently produce enough high-quality leads to grow. Until marketing becomes a process in your business, adding new customers always will be a problem. When marketing becomes a process, it will cease to be a problem because marketing, prospecting and selling aren’t... read more