TAG: Judith Guido

People on the Move: Guido, McClain, Lemcke

September 1, 2015By

Green industry veteran Judith Guido, chairwoman of consulting firm Guido & Associates, has expanded her role of adviser and advocate to Intelligro, an operating brand of Suncor, to help develop and launch Civitas Weedfree Brand Concentrate. The hybrid selective herbicide is designed to kill more than 60 broadleaf weeds. Ruppert Landscape promoted Eric Long to area manager of the company’s... read more

Market with a zero-based budget

October 22, 2014By

A question landscape professionals frequently ask me is, “What percentage of revenue should I allocate toward my marketing budget?” To gain their undivided attention, I quickly respond with “zero”—as in zero-based budgeting. Think of zero-based budgeting as a blank-sheet-of-paper approach to budgeting, and one that forces all those involved in the process to think strategically while analyzing and justifying every... read more

Guido to host Hunter/Ewing sustainability webinar May 14

May 6, 2014By

As part of a four-part series on sustainable irrigation and business opportunities, Hunter Industries and Ewing are sponsoring a webinar, titled “Building a Profitable and Green Sustainable Company,” May 14 from 11 a.m. to noon PDT. Hosted by Judith Guido of Guido & Associates, the webinar is the second installment in the series, and it qualifies for .25 Tier 3... read more

Training to show how to sell snow services

May 15, 2013By

Snow management is a mission critical service for many customers, and it comes with a price and a degree of risk. That’s why the Snowfighters Institute, will hold an enhanced sales training forum May 20-23 in Erie, Pa. The training is geared to owners, managers, and business development and marketing professionals in the snow industry, as well as sales channel... read more