Longtime green industry consultant Judy Guido is recovering at home after being assaulted and seriously injured earlier this month. She underwent surgery and spent time in the intensive care unit following the July 5 attack by a man hired to do landscaping work at her home, according to a report in the Ventura County Star. She was released last week.... read more
Vermeer released a new, business-centric podcast for professionals in the green industry. Available at www.treeviews.com, the podcoast is hosted by Judith Guido, chairwoman and founder of Guido & Associates. Guido has worked in the green industry for more than 25 years, and her company specializes in strategy, branding, sales, marketing, research, product development and mergers and acquisitions. “Not just tree... read more
A look at their cultures, what defines a national company mentality and TruGreen LandCare comparisons. As the two largest landscape companies work toward merging into one, the rest of the Green Industry is a split crowd sitting on the sidelines. Some spectators are biting their nails out of nervousness, while others have pulled up a seat, waiting to pick up... read more
When thinking about becoming a “green” company, you need to do more than talk the talk. According to Green Industry consultant Judy Guido, “green” can’t just be a sales pitch you use in your marketing and advertising. “Green” has to be embedded in the fabric of your company for it to be believable and sustainable. This means having green business... read more
Green Industry marketing experts translate the results of PLANET/Harris Interactive’s consumer survey. In December, Harris Interactive conducted an online survey on behalf of the Professional Landcare Network (PLANET) to discern homeowners’ landscape priorities. The study was conducted among more than 2,800 U.S. adults. To learn how some of the study’s results can be used by landscape professionals to improve their... read more
While the economic fallout has converted many companies into corpses, it also has attracted many new players to the market, of which about 25 percent will survive. Regardless of the state of the competitive landscape, you need to position your company strategically for sustainable growth. Let’s begin by defining positioning, which is the act of designing a company’s offering and... read more
