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TAG: keywords

Optimize your website

April 1, 2015By

Often I’m asked for my opinion on creating a properly optimized website and what areas to focus on during the process. If there’s one thing I strive to teach my students in every marketing class I teach, it’s that what you or your coworkers want is irrelevant. It’s all about what your consumer wants. Get the opinions of your typical... read more

Point & click

June 17, 2013By

A beginner’s guide to Green Industry pay-per-click marketing. In the past, advertising to consumers in the Green Industry was difficult. Limited budgets and a limited potential customer base often caused traditional advertising campaigns, such as television, magazine, billboard and direct mail, to fail. Through these traditional advertising channels, your message gets broadcast to many consumers who may not want, need... read more