TAG: Koch Industries

A new way to fertilize

November 14, 2018By
LCO fertilizing a home's front yard (Photo: Koch Industries)

David Helt says there is a clear difference between the “old” and “new” ways lawn care operators (LCOs) can manage their fertilizer applications. “The old way of fertilizer application is based on a premise that the customer correlates value with the number of visits—if they don’t see you out there, they think your service is poor, regardless of the quality,”... read more