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TAG: Lara Moffat

What consumers want

May 6, 2013By

Green Industry marketing experts translate the results of PLANET/Harris Interactive’s  consumer survey. In December, Harris Interactive conducted an online survey on behalf of the Professional Landcare Network (PLANET) to discern homeowners’ landscape priorities. The study was conducted among more than 2,800 U.S. adults. To learn how some of the study’s results can be used by landscape professionals to improve their... read more

How to define and manage your brand

October 23, 2012By

When was the last time you evaluated your brand? What process did you use to define it, and how have you managed your brand? What’s branding? Simply, branding is how you and your business are viewed in the marketplace. However, it’s not that simple. A brand takes a process to create, time to develop and consistency to endure. Branding isn’t... read more

Lambert Landscape knows gardens like few other companies

March 2, 2011By

One of my first assignments with Landscape Management (then known as “Weeds, Trees & Turf”) in 1984 was visiting Lieds Landscape, Sussex, WI, founded in 1945 by the late Delmar Lieds. I spent that soft, early-autumn day with Delmar (he passed in the mid 1990s) and his son, Tom, who was then running the company. The company is now under... read more