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TAG: lead generation

Systemization Series: Core functions of business—sales

March 4, 2015By

This post is part two of Dan Pestretto’s seven-part systemization series. Read on to part three, “Systemization Series: Core functions of business—operations,” here.  There are four things every business on the planet has in common. These four things exist in every type of industry—legal or illegal, large or small, service businesses or manufacturing. Every business, indeed. They are: Sales: Getting the... read more

Marketing/tech: Social media advertising

December 30, 2014By

Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more

Porch looks to boost pros’ leads with Porch Premium

April 8, 2014By

Porch introduced a new layer to the home improvement network for service professionals: Porch Premium. Logo: PorchFor a monthly subscription fee, as low as $50 per month, Porch Premium provides service professionals, Porch users the opportunity to accelerate their business through smart leads, client analytics and profile amplification. The charge pays for the ability to: Secure one of four premium... read more

Ep. 1: Turn your website into a lead generation machine

November 21, 2012By

Chris Heiler, of Landscape Leadership, is the “Inbound Marketing Guru” of the landscape industry and will show you how to turn your existing website into a lead generation machine. He compares outdated and ineffective, lead generating methods such as the phone book (remember that big yellow thing?), unqualified referrals and random cold calling to the high quality leads that you... read more