TAG: LinkedIn

Guest post: Recruit high-level candidates on LinkedIn through your personal brand

July 31, 2018By

LinkedIn is the world’s largest professional networking site with more than 560 million users, making it the go-to social media for job seekers and job recruiters. If you’re looking for management candidates to help you grow your landscaping business, LinkedIn is a great place to create new relationships. Here’s a hint—it’s not just about posting jobs. These candidates probably aren’t... read more

Branding: The McKay way

April 1, 2015By

Why this lighting company focuses on three key marketing segments. Jerry McKay loves marketing. The owner of McKay Landscape Lighting in Omaha, Neb., has a lot of ideas, but chasing too many of them doesn’t always get the best results. A few years ago McKay determined his best bet was to focus marketing and branding efforts on three areas: strategic... read more

Marketing/tech: Social media advertising

December 30, 2014By

Social media for business is an enigma. One of the questions I most often get asked is: “I’m a small business with a limited number of followers/fans. It doesn’t do me any good to get involved with social media because no one is listening.” While I agree with part of that statement, it doesn’t mean you can’t change your approach... read more

March 2014 Web Extra: Harkness on Facebook, LinkedIn advertising

March 18, 2014By

In the March 2014 issue of Landscape Management, The Benchmark columnist Jeff Harkness covered online advertising methods, including Google AdWords and Bing Ads. Here’s more from him on Facebook and LinkedIn advertising tips. Facebook Did you know more than 1 billion people use Facebook? If you’re not using Facebook to advertise, you’re missing out on a huge, untapped audience for... read more

Landscape Live! Insight of the Night: Library cards

February 6, 2014By

Maria Semple’s offered an unforeseen suggestion last night for how to dramatically increase your prospect list: Get a library card. In doing so, the principal of The Prospect Finder said you get free admittance to ReferenceUSA.com, an online database of companies, residences and businesses that is viewable only to those with a library membership. You can sort these lists by... read more

December 2013 Web Extra: Survey says Facebook, Apple rank as industry favorites

December 12, 2013By

In conjunction with the December issue of Landscape Management, the editors surveyed readers online during October and November to determine what types of mobile devices and what social media platforms landscape professionals favor. The survey garnered 198 complete responses. Here are the results:      Social media: Facebook is the favorite   (Numbers don’t equal 100 due to rounding.)  ... read more