TAG: marketing

How to make intentional marketing that wins customers

October 2, 2019By

Marketing’s role is to bring people closer to your company. If you are lucky it will change lives too, but let’s not get ahead of ourselves. Bringing people close is not easy because their actions often take an unpredictable path. What is predictable is that people seldom make buying decisions in isolation. They talk them over with friends or go... read more

Why marketing needs a bigger purpose

September 18, 2019By
Apple (Photo: iStock.com/AngiePhotos)

Jeff Korhan explains to landscape professionals why it's important for green industry companies' marketing strategies to involve a bigger purpose. read more

Communication Coach: Make your project presentation stand out

August 27, 2019By
Design marketing proposal (Photo: iStock.com/irklig)

Jeff Korhan talks about why landscape professionals should "put on a little show" in their landscape project presentations in order to make the sale. read more

Editor’s note: A workforce with no name

May 14, 2019By

Seth Jones shares thoughts on the labor shortage and how to get the work done anyway. read more

Marketing Mojo: How to make marketing that attracts the right customers

March 22, 2019By
Magnet attracting people (Photo: iStock.com/onurdongel)

You’ve been there from the beginning. You attracted the first customers. You created a culture that made them happy. You handpicked team members who believed in that culture. Everything was clicking. Over time, new challenges popped up. You tried to keep the culture alive, but somehow it faded. If only you could get that magic back and your people surrounded... read more

Trugreen taps IBM Watson for personalized lawn care ads

March 7, 2018By

To help consumers develop lawn care plans that are specific to their lawns’ needs, TruGreen is tapping IBM Watson Advertising to create interactive, personalized digital advertising. TruGreen’s Watson ad is available on The Weather Channel app, weather.com and across HGTV properties. Consumers can discover their personalized lawn plan recommendation by simply starting a conversation in TruGreen’s artificial intelligence-powered ad, using... read more