TAG: marketing

High Performance: Marketing strategies that reap results

February 13, 2017By

As I mentioned in last month’s blog post, marketing strategies are often ignored as marketers are in a rush to focus on marketing tactics. This is a big mistake. A key part of a marketing strategy is segmentation and targeting. Marketers who miss this important step are often disappointed with their marketing results and don’t know why. Without properly segmenting... read more

Recap: McKay Lighting Summit focuses on marketing

February 1, 2017By

Bright lights typically bring to mind big cities like New York City or Los Angeles, but from Jan. 18-19, Omaha, Neb., was the city of bright lights as it welcomed 21 landscape lighting professionals for the 4th annual Lighting Summit. Hosted by McKay Landscape Lighting Owner Jerry McKay, the two-day seminar was held at the Hyatt Place Hotel in downtown Omaha and focused... read more

High Performance: The heart of marketing

January 10, 2017By

It’s January and the green industry marketing machine is beginning to hum. Renewals, mailers, social media campaigns, email blasts, call centers, etc., are either in motion or being prepared. It’s an exciting time, filled with anticipation of a great year ahead of us. When we think about marketing, we generally think about all the promotional activities I mentioned above, along... read more

Korhan launches Landscape Digital Institute

July 6, 2016By

Jeff Korhan launched the Landscape Digital Institute, an online digital marketing training community for green industry professionals. Korhan is a former landscape business owner, author, speaker and small business digital marketing consultant. “The green industry has been the soul of my entrepreneurial career, so I decided it was time to bring my expertise and experience home to help the people... read more

Filling buckets

August 11, 2015By

Carrying an evenly distributed load is much easier than hauling an uneven load. Imagine carrying a 
single bucket of water, switching hands to alleviate the strain one side or the other. Now imagine carrying two buckets of water—one in each hand. Regardless of the weight, two buckets are preferable to one because of the weight distribution. The same could be... read more

Web Extra: 5 ideas for video marketing

July 31, 2015By

Once you’ve learned a little bit about the applications that take video to social media, what does a green industry professional do to translate this into achieving business objectives? Obviously, the best way to learn what works and what doesn’t with your social audience is to download the apps and begin to experiment yourself. Trial and error is always the... read more