TAG: marketing campaign

ArtisTree thanks the ‘landscapers’ of life

September 17, 2015By

On another hot, mid-summer day, Orlando Otano Ramon, an employee of ArtisTree Landscape Maintenance & Design in Venice, Fla., paused to wipe the sweat from his brow and catch his breath. The break was so brief he didn’t even bother putting down his shovel. Debra Morrow, ArtisTree’s marketing director, was on the jobsite that day and photographed Ramon. To her,... read more

Stihl campaign spotlights customer stories

March 10, 2014By

Stihl rolled out a marketing initiative, tagged “Real People, Stihl People,” which urges satisfied customers to give and share testimonials on Stihl products online or via social media using the hashtag #RealSTIHL. “We’ve been receiving unsolicited testimonials from our users for some time, and we’ve had such great stories,” said Jackson D’Armond, marketing communications manager. “We thought this would be... read more

How do I market to produce a rainfall of leads?

October 11, 2013By

To produce a rainfall of leads in the landscaping business, reengineer your mindset about marketing first; otherwise, you’ll never consistently produce enough high-quality leads to grow. Until marketing becomes a process in your business, adding new customers always will be a problem. When marketing becomes a process, it will cease to be a problem because marketing, prospecting and selling aren’t... read more