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TAG: marketing channel

Communication Coach: A 3-point plan for building winning marketing content

June 10, 2020By
Illustration: Mykyta Dolmatov/iStock / Getty Images Plus/Getty Images

Whenever there is a crisis, people seek stability. This is an opportunity for helping your audience. Marketing 101 says you should meet them where they are. They can’t possibly be on Facebook, LinkedIn, Instagram AND YouTube. Do I use all of those channels? Sure, but for different purposes. And that puts me in three or four audiences. On YouTube, I’m... read more