Internal marketing: Empowering employees to win with customers

Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers. read more
Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers. read more
Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world. read more
Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022. read more
Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what to do about them. Serious marketers close these gaps the way professional athletes fix their weaknesses. They commit to a plan and track their progress toward accomplishing key activities. Every business needs marketing. The problem... read more
Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable of understanding content based on its context from associated phrases and sentences. This essentially kills traditional keyword optimization. For years,... read more