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TAG: Marketing Mojo

Marketing Mojo: How investing in this platform can grow your business

June 17, 2021By
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Jeff Korhan shares how developing your own audience contact list puts you in control of your own sales, leads and business growth. read more

It’s time to refine your strategic vision

March 12, 2021By
Chess board (Photo: Olivier Le Moal/iStock / Getty Images Plus/Getty Images)

LM columnist Jeff Korhan explains why it’s worth it for landscape companies to consider whether it’s time for a strategic vision review and reset. read more

Internal marketing: Empowering employees to win with customers

December 4, 2020By
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Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers. read more

Communication Coach: Target buying intent

November 4, 2020By

As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always be your top priority. They... read more

Marketing Mojo: Be a friend to win with SEO

September 8, 2020By
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Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world. read more

Market your business like it’s 2022

July 7, 2020By

Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022. read more