Internal marketing: Empowering employees to win with customers
Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers. read more
Communication Coach: Target buying intent
As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always be your top priority. They... read more
Marketing Mojo: Be a friend to win with SEO
Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world. read more
Market your business like it’s 2022
Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022. read more
Marketing Mojo: Fix this marketing gap to close more sales
Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what to do about them. Serious marketers close these gaps the way professional athletes fix their weaknesses. They commit to a plan and track their progress toward accomplishing key activities. Every business needs marketing. The problem... read more
How Google is elevating conversational search
Google and BERT (short for Bidirectional Encoder Representation from Transformers) are taking out the trash. Together, they are making the old way of optimizing website pages obsolete. BERT is Google’s natural language-processing model that now powers search queries. It’s capable of understanding content based on its context from associated phrases and sentences. This essentially kills traditional keyword optimization. For years,... read more
