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TAG: Marketing Mojo

It’s time to refine your strategic vision

March 12, 2021By
Chess board (Photo: Olivier Le Moal/iStock / Getty Images Plus/Getty Images)

LM columnist Jeff Korhan explains why it’s worth it for landscape companies to consider whether it’s time for a strategic vision review and reset. read more

Internal marketing: Empowering employees to win with customers

December 4, 2020By
Businesspeople in meeting (Photo: Jirapong Manustrong/iStock / Getty Images Plus/Getty Images)

Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers. read more

Communication Coach: Target buying intent

November 4, 2020By

As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always be your top priority. They... read more

Marketing Mojo: Be a friend to win with SEO

September 8, 2020By
Person working on computer (Photo: Hakinmahn/iStock / Getty Images Plus/Getty Images)

Landscape Management columnist Jeff Korhan explains how companies can be successful in an increasingly SEO-dependent world. read more

Market your business like it’s 2022

July 7, 2020By

Landscape Management columnist Jeff Korhan explains why green industry companies should market their business like it's 2022. read more

Marketing Mojo: Fix this marketing gap to close more sales

March 5, 2020By

Are there gaps in your marketing? We all have a few from time to time. The danger is not knowing where they are or what to do about them. Serious marketers close these gaps the way professional athletes fix their weaknesses. They commit to a plan and track their progress toward accomplishing key activities. Every business needs marketing. The problem... read more