Marketing Mojo: Use strategy to gain a competitive edge for your business
Jeff Korhan explains how the distinction between strategy and planning is vitally important for achieving your company goals and objectives. read more
Marketing Mojo: Enhance your company’s value with these strategic moves
Jeff Korhan says instead of planning for the market conditions your company expects for 2023, you can proactively influence them to favor your strengths. read more
Marketing Mojo: How to get paid for work clients expect for free
Change orders can be challenging but Jeff Korhan says they also offer the opportunity to strengthen customer relationships and can be profitable upsells. read more
Sustainable growth practices every business leader should know
As businesses grow, the stakes go up, and that can be scary but Jeff Korhan shares the practices seasoned professionals rely on to protect their companies. read more
What to do when marketing goes wrong
Jeff Korhan shares what can happen when a marketing effort lands with a thud and how you and your business can learn and recover from a misstep. read more
Marketing Mojo: How to gain more and better referrals
Jeff Korhan shares the key role referrals can make to you and your business to find and keep your ideal clients. read more
