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TAG: Marketing Mojo

What to do when marketing goes wrong

April 18, 2022By
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Jeff Korhan shares what can happen when a marketing effort lands with a thud and how you and your business can learn and recover from a misstep. read more

Marketing Mojo: How to gain more and better referrals

January 14, 2022By
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Jeff Korhan shares the key role referrals can make to you and your business to find and keep your ideal clients. read more

Marketing Mojo: How investing in this platform can grow your business

June 17, 2021By
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Jeff Korhan shares how developing your own audience contact list puts you in control of your own sales, leads and business growth. read more

It’s time to refine your strategic vision

March 12, 2021By
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LM columnist Jeff Korhan explains why it’s worth it for landscape companies to consider whether it’s time for a strategic vision review and reset. read more

Internal marketing: Empowering employees to win with customers

December 4, 2020By
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Jeff Korhan explains how landscape companies can use internal marketing to empower their employees to win with customers. read more

Communication Coach: Target buying intent

November 4, 2020By

As the landscaping season winds to a close in many regions, contractors are looking to pack the schedule to maximize profits for the year. Time marches from autumn to winter with amazing predictability, but there are always opportunities for filling gaps with the right work. Current customers that know, like and trust you should always be your top priority. They... read more