TAG: marketing tactics

Communication Coach: Make your project presentation stand out

August 27, 2019By
Design marketing proposal (Photo: iStock.com/irklig)

Jeff Korhan talks about why landscape professionals should "put on a little show" in their landscape project presentations in order to make the sale. read more

5 marketing tricks, treats

October 16, 2018By

I’m often tasked with putting together integrated marketing communication plans that encompass several platforms across a variety of media. Growing up in the green industry has given me a lot of experience with different platforms. I’ve learned some marketing and advertising endeavors are “tricks” and several platforms can be “treats.” Tricks 1. Home service websites. The good thing about these... read more

Non-traditional landscape industry marketing tactics

April 16, 2013By

Two interesting marketing-related items came across my desk (or should I say inbox) today, and I couldn’t resist sharing them ASAP. Driveway drop A Plus Lawn and Landscape’s “driveway drop” wallets   Residents of Central Kentucky may be finding black wallets in their driveways this spring, but they shouldn’t be alarmed or try to call the police, reports Kentucky.com. They... read more