TAG: McKay Landscape Lighting

People on the move: McKay starts consulting, Horn named vp of Lambert, PBI/Gordon promotes Loecke and more from Arborjet, AmericanHort, Ruppert

June 1, 2016By

Jerry McKay, founder of McKay Landscape Lighting and the Lighting Summit, is now offering one-on-one business consulting services for landscape lighting professionals. His areas of expertise include streamline operations, service department organization, key marketing strategies, connecting with strategic partners and more. Clients can visit the McKay Landscape Lighting facilities in Omaha, Neb., or McKay will visit his clients’ facilities to provide an on-site... read more

McKay hosts Lighting Summit

February 17, 2016By

Jerry McKay, founder of McKay Landscape Lighting, hosted The Lighting Summit Jan. 27-28 at the Embassy Suites in Omaha, Neb. In its third year, The Lighting Summit is an annual two-day gathering for landscape lighting professionals to learn and collaborate with like-minded professionals in a noncompetitive environment, McKay said. The Summit’s agenda includes educational seminars and workshops focused on business growth,... read more

Web Extra: McKay’s quarterly marketing calendar worksheet

April 1, 2015By

McKay Landscape Lighting in Omaha, Neb., focuses marketing and branding efforts on three areas: strategic partners, existing customers and new customers. To stay organized, owner Jerry McKay and his team use a quarterly marketing calendar to map out a big-picture look of what they’re going to do, when and how for the entire year. He presented an example to attendees... read more

Branding: The McKay way

April 1, 2015By

Why this lighting company focuses on three key marketing segments. Jerry McKay loves marketing. The owner of McKay Landscape Lighting in Omaha, Neb., has a lot of ideas, but chasing too many of them doesn’t always get the best results. A few years ago McKay determined his best bet was to focus marketing and branding efforts on three areas: strategic... read more

March 2015: Editorial advisory board

March 12, 2015By

What leadership advice do you have for younger or newer business owners? Landscape Professionals Chris Joyce Joyce Landscaping, Cape Cod, Mass. “The biggest lesson you learn as a leader is to show that you make mistakes yourself and you face the same challenges as your team does. It’s just a matter of how you solve those problems.” Adam Linnemann Linnemann... read more

February 2015: Editorial advisory board

February 17, 2015By

What’s one easy way a company can improve cash flow? Landscape Professionals Richard Bare Arbor-Nomics Turf, Norcross, Ga. “Research every nook and cranny of the business (or hire a professional business analyst/consultant to do it). For instance, how much are you paying to take credit cards? Maybe what you’re paying makes it cost prohibitive to take the leading card. (For... read more