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TAG: one product

Finding focus

July 9, 2013By

How three companies flourish by sticking to a niche. Many businesses adopt the “one-stop shop” approach, either with strategic intent to offer convenience and sell more products and services to existing customers or simply because they have trouble saying no. In any case, some companies can offer the Jack-of-all-trades approach and prosper. (Think: Walmart, among others). But some—like Erbert Lawns,... read more