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TAG: online advertising

You’re spending too much money on Google and here’s why

April 21, 2021By

Your landscaping peers will tell you Google Ads is too expensive and a waste of money. At the same time, digital marketing agencies will say you need to spend thousands of dollars each month if you want to see results. Neither is true. Google does an excellent job of getting people to believe its propaganda. It does this because it’s... read more

March 2014 Web Extra: Harkness on Facebook, LinkedIn advertising

March 18, 2014By

In the March 2014 issue of Landscape Management, The Benchmark columnist Jeff Harkness covered online advertising methods, including Google AdWords and Bing Ads. Here’s more from him on Facebook and LinkedIn advertising tips. Facebook Did you know more than 1 billion people use Facebook? If you’re not using Facebook to advertise, you’re missing out on a huge, untapped audience for... read more