TAG: people to people

Compete by connecting with clients

October 24, 2018By
Handshake (Photo: iStock.com/PeopleImages)

When we talk about sales in the commercial landscape world we use the term business to business (B2B), which implies that we are businesses selling to businesses. B2B sales is a bit of a misnomer or sterile way to describe this category of sales. Over my years in the landscape industry, I have learned that businesses don’t make decisions. People... read more