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TAG: postcards

Direct mail content and design tips

September 17, 2014By

The landscaping industry now is on track to hit its largest volume ever, roughly $70 billion, after years of demand being affected by the recession and harsh winter weather, according to IBISWorld. The report also has a favorable outlook through 2019, and expects the construction sector to experience a rapid recovery over the next five years. It’s important to remember... read more

3 keys for a successful direct mail campaign

February 11, 2014By

My direct mail postcard company has worked with nearly 900 landscaping businesses nationwide. Every time we run a new campaign, we follow up to see what kind of results the campaign achieved. We’re sitting on a goldmine of tried-and-true marketing principles for landscape professionals, and I’m happy to share it with you here. Meet “The Big Three” of direct mail... read more