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TAG: pricing

Grow your Green: Why anchoring weighs down the profitability of your business

August 22, 2022By
(Photo: Dmytro Lastovych/iStock / Getty Images Plus/Getty Images)

Greg Herring explains how in the landscape business, a cognitive bias called anchoring can hold back the path to increasing profit margin. read more

Fred Haskett, Beth Berry to lead virtual pricing class

December 13, 2021By

Fred Haskett and Beth Berry will lead a virtual class on pricing strategies Dec. 14, providing recommendations and tools to achieve business goals. read more

Turning your year around

July 23, 2019By
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Not where you planned to be at this year's halfway point? Marty Grunder shares three key areas to focus on in order to turn your year around. read more

Managed exits and BrightView results

May 15, 2019By

Greg Herring reviews BrightView's latest financial records and shares why managed exits are so important for landscape companies. read more

Resolve to raise prices

February 22, 2018By

Everything is going up: the stock market, gross national product, the cost of labor, your overhead expenses. Yes, everything is going up except your pricing. Resolve that this year, you will raise your prices. This simple act doesn’t require a big announcement with balloons and confetti and letters to customers. You don’t have to raise prices everywhere and all at... read more

How to plan your pricing strategy

April 7, 2017By
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Think about your last major purchase. Whether it was a product like a vehicle, appliance or computer or a service like pest management, electrical work or a plumbing repair, did you purchase the most expensive option you could find, assuming it was the best overall value? If you did, you’re in the minority of all purchasers. Few buyers purchase the... read more