TAG: pricing

Turning your year around

July 23, 2019By
Calendar pages - Photo: iStock.com/MicroStockHub

Not where you planned to be at this year's halfway point? Marty Grunder shares three key areas to focus on in order to turn your year around. read more

Managed exits and BrightView results

May 15, 2019By

Greg Herring reviews BrightView's latest financial records and shares why managed exits are so important for landscape companies. read more

Resolve to raise prices

February 22, 2018By

Everything is going up: the stock market, gross national product, the cost of labor, your overhead expenses. Yes, everything is going up except your pricing. Resolve that this year, you will raise your prices. This simple act doesn’t require a big announcement with balloons and confetti and letters to customers. You don’t have to raise prices everywhere and all at... read more

How to plan your pricing strategy

April 7, 2017By
Photo: ©istock.com/marekuliasz

Think about your last major purchase. Whether it was a product like a vehicle, appliance or computer or a service like pest management, electrical work or a plumbing repair, did you purchase the most expensive option you could find, assuming it was the best overall value? If you did, you’re in the minority of all purchasers. Few buyers purchase the... read more

5 Ps of sales management

September 28, 2015By

The tragedy of sales management is that good (sometimes great) salespeople are promoted to sales managers, where they often fail. They’re promoted to their level of incompetence. What makes a good salesperson differs from what makes a good sales manager. Sales management is a role you can’t study in school. It’s learned on the job. Yet, if you want to... read more

Achieve 100% productivity

October 22, 2014By

Productivity is important in any business, and there are several ways to measure it. But the best way is to keep it simple, clear and actionable. For the green industry, that means measuring the hours—the ratio of budgeted hours to actual hours, that is. If 100 hours are budgeted for a job and it gets done in 90 hours, then... read more