TAG: PrimeraTurf new name

PrimeraTurf unveils new name

June 27, 2016By

PrimeraTurf has changed its name to Primera, effective immediately.  The 16-year-old business cooperative has changed their name to reflect the depth of their market expansion. “The new name, Primera, allows us to emphasize our wide-ranging market growth and expansion beyond servicing just the turf industry,” says John Gertz, CEO of Primera. “Our name change truly represents what we have become; Primera... read more