PrimeraTurf has changed its name to Primera, effective immediately. The 16-year-old business cooperative has changed their name to reflect the depth of their market expansion. “The new name, Primera, allows us to emphasize our wide-ranging market growth and expansion beyond servicing just the turf industry,” says John Gertz, CEO of Primera. “Our name change truly represents what we have become; Primera... read more
PrimeraTurf added Superior Angran as an owner-distributor. Headquartered in San Juan, Puerto Rico, Superior Angran is a distributor of specialty turf and ornamental products serving the Caribbean specialties market since 1977. Superior Angran is also the Caribbean’s leading pest control distributor, the company said. “With the addition of Superior Angran to Primera, we continue to gain momentum in the industry and increase... read more
PrimeraTurf added Tri-Turf and Nassau Suffolk Turf Services as the newest distributors of Primera. Tri-Turf, headquartered in Traverse City, Mich., is a distributor of specialty turf and ornamental products serving the Michigan specialties market since 1982. Nassau Suffolk, headquartered in Farmingdale, N.Y., is a distributor of specialty turf and ornamental products, serving the Long Island specialties market since 1988. “With the... read more
PrimeraTurf added Carlin Horticulture as the newest distributor of its products. Carlin Horticulture, headquartered in Milwaukee, is a distributor of specialty horticulture, turf and specialty products servicing the upper Midwest. “The addition of Carlin to the Primera group will be an excellent opportunity for supporting our suppliers and continuing our track record of building the Primera organization,” said John Gertz,... read more
PrimeraTurf, a Cleveland Heights, Ohio-based cooperative of turf, ornamental and specialty distributors, adds four new owner-distributors: Ewing Irrigation, High Tech Irrigation, KBW Supply and Zimco Supply Co. The co-op comprises 52 distributors with nearly 500 combined outlets. “The addition of the four new owner-distributors to the Primera group will be an excellent opportunity for supporting our suppliers and continuing our... read more
Spring Valley welcomed Dana Wilson as its new director of sales and marketing. Wilson draws on 20 years of experience in a number of leadership positions within the lawn care and golf industries. In his role as director of sales at Turf Care Supply Corp., he was responsible for growing and expanding its distributor and retail customer base, while leading... read more
