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TAG: public relations

Kemerling to discuss content marketing at The Lighting Summit

December 23, 2015By

Ervin & Smith Chief Content Officer Katie Kemerling will be the guest speaker at the 3rd annual The Lighting Summit, a two-day conference for landscape lighting professionals. Kemerling’s presentation, “Content Marketing: Pro Tips to Attracting More Visitors and Generating More Leads,” will provide actionable items to drive traffic to your website and convert those visitors into viable leads for your business.... read more

How do I enrich my branding repository?

October 11, 2013By

One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with a communications strategy suitable to a company’s business model. Only after distinguishing a business’s culture, clientele and services, can a company develop a fitting communications strategy—and one including messaging, content and platforms (traditional or digital).... read more

Ep. 8: How to get free advertising in magazines and newspapers

January 23, 2013By
Marisa Palmieri

According to Marisa Palmieri, editor in chief of Landscape Management Magazine, it’s not as hard as you think it might be to get free advertising in magazines and newspapers. Every single day, magazine and newspaper editors are on the prowl for the newest, latest and greatest to create unique content. So why shouldn’t they write about you or one of... read more