TAG: Purple Cow: Transform Your Business by Being Remarkable

Bruce’s view: Competence or commodity?

August 7, 2015By

True or false: To be successful, an account manager or business developer needs a degree in horticulture or experience in landscape maintenance. False. Here’s why: A company can have people with a lack of landscape or horticultural knowledge as long as there is a depth and sharing of that knowledge in the company. As investment bankers, venture capitalists and corporate... read more